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Past Issues

Every few days, I send out a new essay about something related to email marketing for creators. Here's what I've written in the past.
030
3 methods for segmenting new subscribers
029
The case for complexity
027
Are you good enough?
026
How to increase course/book completion and success rates
025
Why email personalisation is so damn difficult
024
Don't use tags to segment your list
024
How "Promotion Packs" helped me net 10,000+ new subscribers over a summer
023
Link triggers are dangerous
022
Time zones & ConvertKit
021
What to do when you having nothing new to say
020
What I look for in an email marketing platform
019
Choice kills conversions
018
Should you do anything for Black Friday / Cyber Monday?
017
How to always have something to write about
016
A simple way to manage affiliate links in your emails
015
"Designed" vs plain emails?
014
Creating the perfect lead magnet
013
How to automate getting testimonials from your readers & customers
012
"Locking" your email list subscribers
011
3 ways to create urgency when pitching
010
Yesterday, Apple obliterated email open tracking
009
Worried you'll overwhelm your list with too many (automated) emails?
008
A practical guide to setting and using buyer personas
007
Double opt-in or single opt-in?
006
"But WHEN did they...", and other email lessons learned the hard way
005
How to segment your existing audience – part 2 of the "why" series
004
Do this when onboarding new subscribers - part 1
003
What's the value of your email list?
002
My review of SparkLoop (and how it's helped me boost list growth by 9.9%)
001
Adding structure + consistency to your emails