Already own Workshop: Subscriber-Led Sales?

Subscriber-Led Sales

Coming this March: A one-day online workshop that's designed to help you design and create a marketing asset that is designed to build and segment you list, deliver a tremendous amount of value, and then pitch when the time is right.

Figured out nice hack to cut through the noise and BS of learning email mktg:

Just add "Brennan Dunn" to whatever you were already going to search for.

I'm actively trying to learn & literally every time that I've found an actionable, canonical answer, it's from @brennandunn.

Rob Fitzpatrick

Author, "The Mom Test"

This workshop will help you develop an LBPS for your business ("Lessons-Bridge-Pitch-Survey")

An LBPS is a sophisticated lead magnet.

It's what you'll use to primarily grow your list, and it also will help you capture a tremendous amount of segment data about your new subscribers – primarily, a bit about who they are and what they're looking for from you. More on this in a second.

Once a new subscriber opts-in to your LBPS, you'll lead them through a personalised educational journey that's designed to "create a customer" – given what you know now about someone, you'll introduce the problem-space you work within and teach them how to achieve the solution they're looking for.

Then you'll bridge the gap between what you've given away for free and what you have to offer them.

But rather than just screaming "BUY BUY BUY", you'll instead leverage a Bridge and Pitch to present them with three options:

Do nothing with what you've learned (which keeps them mired in the problem you've identified)
Using what you've taught them, figure out how to solve the problem on their own (risky, prone to failure, and they'll still be affected by the problem until they're able to figure things out)
Take the shortcut and have you help them

After pitching, you'll then automatically survey non-buyers to find out what held them back. Was it the cost, the time required, a lack of trust, or something else? And then this new segmentation data will help you overcome their unique objections the next time around.

So, for example, with one of my courses – Double Your Freelancing Rate – I created a 9-lesson personalised crash course on how to think about what you offer and what it means for your clients. This crash course establishes the problem ("race to the bottom commoditised pricing") and points to a solution.

Then I introduce my offer, the shortcut to reaching the solution, which is my paid course. And it's all done in a way that's both attractive to my subscribers and highly profitable for me.

Best of all, whenever I go on a podcast to talk about freelancing, or speak at an event, or write a guest post, or want to show an opt-in at the end of all of my blog posts, I pitch my LBPS and not anything paid.

The LBPS handles doing the selling for my, automatically.

I set up Brennans initial automation and sequences, by the book, in March. Up to then, my email funnel converted 5-10 of my yearly memberships per month. This had been the usual for the last year.

Since turning on the new automation, I now get about 5 times that. This has added 5 figures to my sales each month, and is still rising. Many thanks to Brennan and team for the excellent strategy and course. It's made a quicker and more noticeable difference to my business and income than anything else I've tried over the last 5 years.

Allen Matthews

Customer

Here's how I can help:

You bring your business and your understanding of your audience / what you're trying to achieve to the table.

I'll bring the email marketing expertise and experience.

This will be a hybrid instruction → group discussion → brainstorm + implement workshop. You won't just be listening to me talk – rather, you'll end the day with a customised task list of the steps needed to create your LBPS
It will last about 4 hours
There will be 2 live sessions (you'll be asked which one you want to join) – early morning UK and late afternoon UK. No matter your timezone, you won't be asked to wake up at 3am!
You'll be sent a handbook before the workshop that will help you conceptualise much of what we'll be covering, ensuring that largely on the same page when we kick things off (and so we can spend as much time doing as possible)
After your workshop, you'll get access to a video recording of the entire thing. It's yours forever.

For the last few weeks, my family and I have been basically living at a children’s hospital whilst our daughter has been fighting cancer. Since this whole thing started I've had zero time or energy to focus on work. However, sales have continued to come in for my courses/ebooks. In fact, the rate of sales has even increased slightly.

This is all thanks to the systems I have in place, largely thanks to Mastering Kit, so I just wanted to drop you a huge thank you for everything you're doing. This stuff works!

Jon Hilton

Customer

Who's leading this group?

My name is Brennan Dunn, and I'll be your host.

I've been dabbling in marketing automation for over 10 years now. First with Mailchimp, then Infusionsoft, later Drip, and now I've finally settled on ConvertKit. Over the years, I've spoken at numerous conferences, hosted workshops, and have appeared on dozens of podcasts extolling the virtues of email marketing done right.

I can't wait to see you at the workshop!

Brennan is one of the smartest marketers I know. One of the reasons he connects so deeply with his audience is the way he structures his email marketing system to create a personalized experience for every subscriber.

Barrett Brooks

Former COO @ Kit

Space is limited. Register now.

$149 USD

plus tax (if applicable)

This will reserve your seat at the workshop.

4 hours of live instruction, discussion, and implementation
Workshop-specific guidebook delivered in advance that will ensure you, me, and everyone else are on the same page
Video recording of the workshop

Frequently Asked Questions

: I'm hosting the same workshop twice, and depending on your timezone you'll be able to choose the date that works for you:
March 5 from 10am - 3pm UK time (with a one hour break)
March 12 from 5pm - 10pm UK time (with a one hour break)
The first workshop is ideal for those in Europe and early risers on the east coast of North America, and the second workshop is best for everyone else.
: I've hosted workshops in the past that are exclusively instructional (with some Q&A at the end), but I've always found that these would probably be better pre-recorded.
The real benefit of a live, Zoom-to-Zoom event lies in the dialogue.
Each workshop has 2 working sessions, and I've split each session into 3-4 blocks where we focus in on a specific concept or idea.
These blocks will begin with a bit of introduction and overview from me, and then we'll get in to either a group exercise or roundtable discussion. We'll complete each block with some time for you to add your next steps to your personal takeaway/task list.
By the end of the day you'll have 7 big "a ha" realisations, along with a thorough outline of how you'll do the work to implement each of these ideas. These will be your marching orders: after the workshop you'll then be able to get to work implementing (i.e. writing copy or wiring things up in your email platform)
: Ideally you have enough notice to block out the time to attend live. It's going to be much more valuable for you to be there and to be engaged than it will be to just watch the recordings.
I will make the recordings available, however. So if you have a particular rambunctious child that keeps you from fully engaging throughout the entire workshop, you will end up with a video recording of the entire workshop.
: Let me know! My email is brennan@createandsell.co